Roar By Puma Women
Roar By Puma Women
Roar By Puma Women

It wouldn’t be a PUMA space without exclusive drops of the awesome product that’s coming your way this season.

The Fierce

The PUMA Fierce Strap Swan. Its design adds some attitude to the collection, mixing training-ready technology with street-ready style. The sleek and next-level training shoe has a lightweight lace-less design, a demi-upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements.


“It is as if Marie Antoinette went to the gym!” - Rihanna

PUMA’s sport heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes.  Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard-edged street-inspired looks for women. 


The Heart series is about dictating your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. It’s about finding yourself.